The Importance of Finding the Right Realtor

Halo Group Real Estate Advisors Blog

The task of choosing your real estate agent is, without a doubt, the essential first step in buying a home. According to a survey conducted by the National Association of Realtors, 88 percent of buyers recently bought their property through a real estate agent or broker, for good reason. Real estate agents will assist you in finding your ideal property and get you to closing with as few issues as possible. They’ll walk you through every detail you need to know and offer resources that aren’t available to the public.

However, selecting an agent can be a difficult task, so you must pick carefully. If you choose a random agent from the many out there, you’re unlikely to find one that suits you and your needs.

Here are a few things to consider when choosing an agent.

What Are Your Priorities?

Everyone has different priorities, particularly during the house-searching process. Choose which characteristics are most important to you in an agent and look for them in your prospects.

What kind of communication style are you searching for? Do you want to text, phone, or email people? Did your agent grow up in the area? Is this agent willing to fully stick to your budget? Are there any other questions that come up in your head regarding this procedure?

These are all questions that you need to ask yourself and your agent before making a decision.

Be Aware of Red Flags

Knowing what you want in an agent is just as crucial as knowing what you don’t want in an agent. There’s a thin line between educating and advising and being pushy and demanding. Keep your guard up if an agent is pushing and/or pressuring you. Especially for certain properties or if there is any kind of incentive for that agent.

Look for additional indications of deception or shadiness, such as agents using vague language about their experience or overlooking negative aspects about a property due to its high price (and high commission).

Utilize Technology

The internet provides a plethora of useful tools to help you find the perfect agent. In fact, 95 percent of consumers used the internet in their house search in 2021. Today’s agents must be more informed, Internet-savvy, quick, competent, and more honest than ever before. 

On top of that, because of the COVID-19 epidemic, more agents are using technology and providing online services to make your life easier. Many agents provide online reservations, virtual tours, electronic paperwork/signings, and even 3D, 360-degree views inside homes.


Personal referrals from within your own network — whether they be friends or family — are a powerful tool for finding a good real estate agent. When you have so many options to choose from, having someone you trust direct you toward an agent they had a good experience with is useful.

Pay special attention to the agents who went above and beyond during the house purchasing process. According to the NAR, 91% of buyers would use their agent again or recommend them to others.

It’s also wise to be cautious about referrals. Your friends and relatives have various financial situations, and preferences, and almost certainly have different buying criteria when it comes to purchasing a home. An agent who was ideal for your sister or childhood friend may not be ideal for you.

Know What You Are Looking For

It’s critical to have a clear picture of what you want in a home, including the location, type of home (single-family vs condo), budget, and other factors, when looking for an agent. You don’t need to know all the details yet, but at the very least having an idea will assist.

You can discover an agent who is better suited to your needs and has worked with comparable clients once you’ve got this knowledge. After all, you don’t want to waste your time browsing through agents who only service properties outside of your budget or houses that aren’t relevant to you.


Purchasing or selling a house is amongst the most significant financial decisions you’ll ever make. Surprisingly, few individuals devote as much care to selecting the ideal real estate agent as they should.

If you’re looking to buy or sell in the Denver area, consider our team at Halo Group. We are a full-service real estate advisor and broker that specialize in 360° marketing, creative negotiation, and providing a luxury experience for each client.

We are more than just your agent; we are advisors that assist with the development of actionable step-by-step plans for achieving your real estate objectives in both commercial and residential real estate. Our clients come first, and we are dedicated to educating and assisting the people of the Denver metro area.

Contact us to get started!